BT Vision IPTV
BT Vision IPTV
Interface design & usability research
we are:london lead phase 1 of BT Vision’s functional design development through to its successful launch on Monday 4th January 2007.
Phase 1 included the system’s navigation design; enabling users to access the many services offered by BT Vision, including EPG (electronic programme guide), film and PVR (personal video recorder). we are:london also ran competitor analysis workshops for user interface team.
we are:london’s team lead the user centred design process through Information Architecture, Strategy and Usability Testing, working very closely with BT Vision’s design team.
Chris Averill, MD of we are:london said:
We have been developing the Information Architecture for BT Vision since the initial stage of the service. For over a year we have been working closely with the BT Vision design team through workshops, brainstorms and strategy sessions, creating prototypes which we tested in our usability review labs. Our biggest challenge was to develop a series of complex interactions into a fast, simple user experience whilst dealing with very detailed business requirements on a platform that was still under development.
we are:london undertook Phase 2 of the interface development; adding new services and reworking the core navigation and Video on Demand store structure. New promotional tools and increased functionality will also be implemented as the service develops.
Chris Averill added:
Having been at the heart of the system’s development for the last 16 months it is very exciting to see the service launched in the UK. It has been an extremely complex project, not only meeting both BT and end user needs, but also ensuring that the core platform from Microsoft and interaction principles were acceptable to a broader European market - in alliance with Microsoft. We are currently developing access standards with BT Vision and are planning to undertake more usability and access audit labs.
BT Vision TV guide