Coca-Cola intranet
Coca-cola
Ethnographic research
Working along side Coca-Cola’s communication agency, TMW, we are:london were commissioned to research the current intranet and propose a range of improvements to meet the needs of the broad target market.
Field work approach
Our first task involved interviews with all key users of the intranet, across a range of sites in the UK. The initial interviews were undertaken with staff at head office, observing free use and task based analysis.
The rest of the interviews and observations were at field offices and main production plants, where we interviewed shopfloor workers and line managers, gaining invaluable insight into the use of terminals outside of desk based offices.
Our researchers:
- Interviewed staff, recording and documenting each session
- Undertook observed free use intranet use across office and plants
- Ran an expert or heuristic review of the intranet
The outcome was a detailed report with supporting screen recordings of actual use showing key issues and successes of the current intranet. The supporting research had a range of graphical examples of proposed solutions along with quick win ideas.