O2 cross-platform rapid prototype
O2 Joggler
Information architecture development
We have been successfully delivering information architecture projects for the past 8 months, directly to O2 and in partnership with Agency Republic. During a project that we were leading in early 2008 for a travel client, we started to investigate a new process for delivering complex information architecture and interface design projects in a more effective and efficient way. After working on a number of projects for O2 based on a traditional approach to IA development through Visio wireframes and multiple sign offs, we were able to pioneer our new approach on a live, cross platform project.
Our agile process
Our approach to rapid prototype delivery is based on a workshop or hothouse where key stakeholders discuss their requirements and, when applicable, start to define elements such as objectives, personas, user flows, navigation, behaviour, etc.
Week 1
An initial prototype is then built and hosted online for the client teams and 3rd parties to interact with prior to a review.
Week 2
A prioritised list of changes in agreed and the prototype is updated to reflect these changes, whilst new features and functions are added.
Week 3
A sign off review takes place to lock down agreed functionality and scope.The prototype is then either frozen, or developed in parallel to a detailed set of Visio documents.
Advantages
The main advantages of implementing our rapid prototype methodology are much faster UI development and sign off times; typically one third of a traditional IA project. Earlier input from stakeholders based on a tangible product rather than complex IA documents. Real-time changes during review sessions and workshops; this is key to reducing timescales. The delivery of a functional prototype that can be used for technical spec, demonstrations, usability research and marketing.
Nigel Suddell, project lead for O2 added: “we are:london delivered a very impressive managed service that dramatically reduced the amount of time usually required to develop an information architecture design. The interactive prototype was an invaluable tool, that led to a much better understanding of a complex set of process and interactions, across the O2 development agency teams.
By providing a clear definition of the functionality in a succinct manner there was little room for interpretation and little need for clarifications. This directly impacted the production of other project deliverables (requirement specs, technical designs, etc) and was of great benefit in the overall timelines. We will be communicating this example, across our business, as a best practice approach for similar projects.”
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