we are: London

Website usability testing

The Metropolitan Police Services (the Met) have launched a new careers section in their website. To be successful, the new site has to be user-friendly and raise the brand profile of the Met amongst the target audience.

we are:london were commissioned to test the site by Empower, the Met’s communication agency. Our research methodology included a series of user tasks, taxonomy cards and brand-based questions to analyse the customer experience.

we are:london provided an expert team to record both quantitative and qualitative results over three days at the Science Museum ’s testing lab. This data was then translated for the Met into constructive reports on:-

User interaction - to identify the most common routes used around the site and any stumbling blocks.

Card sort - to understand any problems with comprehension of current terminology.

Brand review - to evaluate external reaction to and understanding of the Met’s brand and message.

Competitor review - to benchmark against sites operating in similar fields.

Shelley Rees, Director of Empower, said:

“Ensuring the user leaves the careers site with a positive view and complete understanding of what is involved in the varied jobs offered by the Met is crucial to the success of this site, as is the ease of use and compliance with accessibility standards. we are:london’s expertise in user testing, research and usability ensured that the project ran smoothly and has lead to what is probably the most in-depth user study of any careers site in the UK .”

 

Chris Averill Design, Metropolitan Police, Research competitor review, Lab Research