we are: London

Deloitte Global Careers

The Deloitte Global Careers website receives over 55,000 unique visitors each month. Applications can only be made online so to ensure they were attracting the very best caliber of applicants, it was crucial that information was easy to find and that all processes were as simple as possible.

The Project

Each country had direct control of both their careers site and the technology used to deliver it. Although many shared the same platform style and structure several were operating with an independent model. Deloitte wanted a uniformed look to each country’s website ensuring a level of consistency in design and usability whilst providing each with flexibility in their information hierarchy.

We undertook the following Usability Research services:

• Lab based testing – Enabling UK and US users to test the site before launch, revealing what is working and what isn’t.
• Remote online testing - Using Keynote for quant / qual research in France, Spain, Holland, Australia and the USA allowing us to connect with geographically dispersed users over the internet, providing a rich insight into the key usability issues.
• Card sort – An effective method of establishing an intuitive nomenclature strategy to ensure that content is labeled in the language of your users.
• Accessibility compliance – Making sure the site is accessible to everyone.
• Project management – Working with multiple stakeholders to ensure all parties’ commercial requirements are defined & delivered using a seamless and unified methodology.
• User centred design – Through our proven methodology, detailed site maps and high level wireframes are produced to define the information architecture and navigation of the application. Interactive prototypes are tested thoroughly to ensure the end product is fully functional.

Outcome

Within months of the launch the new the award winning global site template had been adopted by over 85% of their main country practices and saw a 30% increase in qualified users year on year.

Deloitte, Design, Research, Strategy information architecture, Lab Research, Remote research

Coca-cola

Ethnographic research

Working along side Coca-Cola’s communication agency, TMW, we are:london were commissioned to research the current intranet and propose a range of improvements to meet the needs of the broad target market.

Field work approach

Our first task involved interviews with all key users of the intranet, across a range of sites in the UK. The initial interviews were undertaken with staff at head office, observing free use and task based analysis.

The rest of the interviews and observations were at field offices and main production plants, where we interviewed shopfloor workers and line managers, gaining invaluable insight into the use of terminals outside of desk based offices.

Our researchers:

• Interviewed staff, recording and documenting each session
• Undertook observed free use intranet use across office and plants
• Ran an expert or heuristic review of the intranet

The outcome was a detailed report with supporting screen recordings of actual use showing key issues and successes of the current intranet. The supporting research had a range of graphical examples of proposed solutions along with quick win ideas.

Coca-Cola, Design, Research Ethnographic Research, Expert review, Intranet