Twitter is commercial, we’ve proved it!
How much can Twitter really do for a business? Should companies be looking at it as a commercial channel? Can you make money from Tweeting?
The answer is yes to all and I know because we tried it out recently through an experiment during Red Nose Day, @wearelondon.
Pay for punters
Our origianl idea was to raise money by donating for every Tweet we were sent instead of an email; email free Friday.
Some clients, Kevin, Christy, et al from NationalExpress were great at it, but others were a little slower. So I put out a message saying we would donate 10p for every Tweet.
This was re-Tweeted by a load of people, including Dave Gorman www.twitter.com/dave_gorman and off we went, loads of Tweets, lots of funnies as we asked for jokes.
Follow me and we’ll donate
Quickly word spread and hundreds of people were Tweeting us, so I raised the offer to donate 20p for everyone who followed us. Jemima Kiss kindly gave us a shout and we quickly went from 40 followers to 270.
In the end we donated over £500 to Red Nose Day and traffic to our site went up 1,000% which is a pretty good PPC investment for an even better cause.
So why didn’t more big companies do something similar? It’s was so quick and easy to do I can’t believe others did not do the same, but I guess it comes down to the same old thing. No matter how quick and easy the enabler it (Twitter) the process of a big business are way behind.
Skittles are there doing it now, not sure if it will work, but hey at least they are trying.
Want to know more, then call or email and we can give you the inside track on taking free and making it pay.