Keepin’ it real (simple)
The Invoice Machine is a web application aimed a helping businesses produce professional looking invoices simply and easily. Hearing about them I took a trip to their website.
The homepage is clear and simple
The homepage
The homepage can be summed up very easily. Clear and simple. This is what struck me as I visited the site. A strong simple hero item with clear calls to action, then some slightly deeper information around ‘Why use it’ and ‘Who is it for’. The homepage not only provides a simple route into the information of the site it answers the questions most users will have when they first visit: ‘What makes this better than anything else?’ and ‘Will this suit my needs?’ Answering these questions upfront will not only help many users decide it is for them without the need to look further but it also gives the site an open and honest feel.
Clearly labelled navigation creates a more usable site
Navigation
Primary navgation is simple and easy to use. Clear calls to action at the foot of pages allow me easy access to the sign-up process.
The use of a table delivers the key information in a easy to interpret way
Content
The content of the site is kept very concise and easy to digest. The tour page contains only a well put together tour video. The pricing page contains simple table outlining the attributes of each price plan. Content is direct, the users are given what they need with no uneccesary information.
Keep it simple
The website as a whole is a good example of how simplicity can lead to a strong and usable website. Users visit a site to get information, a good website needs to identify the key information they are looking for and deliver it in a simple, clear and usable way.
Uncategorized, information architecture, interface design, usability design, user interface