The homepage hero
January 18th, 2010
I have recently been thinking a lot about homepage hero items and had an example brought to my attention. The hero item on Mozy.com brings together many of the ingredients that make a good hero.
- Communicates service benefits - the hero item clearly communicates the service benefits of the site. A bold headline stating the purpose of the service, a key marketing message highlighted and further explanation provided.
- Clear visual hierarchy - A very clear visual hierarchy is used. This allows users to identify the most important information and read only as much information as they require. Some users may not wish to read further than the headline then go straight to an action within the page, while some users may feel the require more information.
- Route into information - The hero item provides a route into information. A user can view the introductory video, They can learn more about the service offered or they can go for gold and sign-up straight away.
- Bold imagery - The imagery used is bold and striking but does not overpower the user or distract from the information presented within the hero item.
Uncategorized, information architecture, interface design, usability design, user interface