The future’s bright, the future’s online
Website sales are up!
As predicted by many, the downturn in the economy is seeing an uplift in online sales, M&S alone saw online sales grow nearly 30% up to the end of December, whilst shop sales were down 7%.
Some of this is driven by more and more people becoming used to buying online, but it is also driven by the search for bargains, better service and ease of access.
I recently went to Westfield shopping mall, which is an amazing place and well worth a visit. But I, like many others, drove there and paid for parking, then had a coffee and a cake, then bought some clothes in the sales, then fought to get out of the carpark.
So in saving 30% on a jumper which works out at about £15, I actually spent £10 on fuel, £4 on parking and £15 on coffee and snacks. Yes the balance would have been better if I bought more, but I didn’t.
If you get it right online now, you’ll rep the benefits for years to come. However, get it wrong with a high delivery cost, poor online experience or bad customer services, then even the best shopping experience won’t save you.
See how CADinteractive can help you turn your site into a truly amazing experience with rapid improvements through our high value, low cost methodology call Chris on 020 7199 1321