we are: London

As unlikely as is it may sound, now is the time to spend money on your website with particular focus on your customer’s experience. Chris Averill, MD of we are:london explains how a small spend now will result in a much larger return on investment in the very near future.

As reported early this year, companies like M&S saw a big rise in online trading up to and including Christmas, whilst their high street stores saw a worrying drop in over the counter sales.

Yeah, I know everyone knows about this, but what most don’t or aren’t thinking about is the fact that as money gets tighter for marketing budgets, less is invested in their websites and more in advertising to drive customers their.

Recently I wrote about the fact that most sites waste  up to 80% of their marketing budget as only 20% of people achieve their tasks online. Combined with the finding of a recent research project by Harris Interactive that shows more than 50% of people who experience problems with online shops will not return to that site, more often than not dropping that brand for a rival.

This makes for some interesting reading, and what worries many of our clients the most is the fact that the first budgets to go are in web development.

So to combat this, we have partnered with Maxymiser to provide a range of rapid prototyping tools and reporting services that allow us to help you try out new ideas online, with very little spend and guranteed results.

If you would like to find out more about:

• User centred design
• Rapid prototyping
• A/B testing
• Multivariate testing / research
• Eye-tracking
• Dynamic content deployment

Then contact Chris or call on +44 207 1991 321 after all we are here to help you succeed.

customer insight, e-commerce, usability research, user centred design e-commerce, Internet, Predictive, SEO, usability

Google SEO goes usability crazy

The tactics of SEO and Google are changing fast and it seems that Google is actively measuring usability as a way of ranking websites.

We have been wondering why Google has been using industry sector benchmark sites and it could be that these will be used to build up an ideal “time to complete” scale that is applied across all sites.

The information is no doubt being aggregated through Google search bar along with sites that opt in through their stats and will be used to shape the future of SEO.

It has been reported that site who’s “time on site after search” is improved also see their natural search ranking improving. This basically means you need to get people through to their end goal as effectively as possible, which is not the same as as quickly as possible.

All of this simply equates to a robust approach to user centred design or usability as we know it.

If you are interested in finding out more, please get in touch for resources, details and help. Just email chris@cadinteractive.com

usability design, user centred design Google, Search, SEO