Facebook sees huge rise on over 60’s
Older users get connected on Facebook
Facebook for silver surfers
For a long time a large number of people have been disagreeing with me on the future of Facebook.
Normally one for predicting the demise of such sites, I have felt for a long time that Facebook would become a destination for more than just the youth audience, after all how many over 60’s have mastered iPods and Skype?
The answer is of course loads. Just because they are not the current target market, does not mean they won’t adopt a great piece of technology if it meets their needs.
US research findings
In some recent research data released by Neilsen and reported on Net Imperative Facebook users aged between 50-64 year old increased by +8.3m compared with under 18 year old visitors who only grew by 1.7m in 1998.
These figures make some compelling reading and highlight the fact that older users are switching on to new ways of keeping in touch and are not shying away from new technology as many people think.
UK growth market
The UK should learn from this growth and prepare to welcome an ever growing population of older customers onto channels that young, naive digital thinkers write off of non-starters. In a country where there are more over 60s than under 18s, who can afford to ignore such trends?
Want to know more?
If you are interested in finding out more on how the older generation interact online and what impact other social media channels can have on this market just call Chris, Kelsey or Laura on 0207 1991 321.