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Do you want to know which iPad to buy now it’s been released in the UK, or find out which apps really are worth buying?

Well we have the answers to your questions and hopefully more, so read on, review and comment if you want to know more / disagree / have more information for our readers.

Firstly to qualify this article as the REAL deal and not just some recycled jurno junk, I have been using a iPad (64Gb wifi) for the past month, in anger as both a businessman and home user / dad of a 2 year old child and husband to a media junkie wife. I also have both UK and US itunes accounts so can access all apps around the world.

Should I get one or wait for something else?

That’s a great questions, especially as Intel have just released news of their new Atom chip that will be super fast, up to 1.9ghz, and super lean, hone batteris lasting up to 10 days. But anyone who bought an iphone competitor in great anticipation should just get on and by the iPad, it’s the real deal, you’ll not be disappointed.

I’ll update the blog as I go, so all findings are in chronological order (did you need to know that?)

Wifi or 3G?

This one is easy, if you’re likely to use your iPad out of the home or office environment, which is most of you over 16, go for the 3G. It drives me mad trying to log onto these rubbish public wifi networks and at £5 an hour on some, a PAYG or cheap O2 iPad tariff will be much cheaper. You can also cut your normal SIM card down apparently so get a Tesco mobie PAYG and you’re in.

Will it replace my laptop?

Office apps ♥♥

If, like me you spend a lot of time reading and replying to emails, showing presentations, reviewing RFPs or proposals then it’s better than a laptop. But if you want to edit those documents, then forget it, the tools are just too simplistic to do anything useful.

Yep, it’s true even the wonderfully designed Apple Pages, Numbers and Keynote fail to really compare to much more than Google Docs (which does not work on the iPad yet).

Other contenders such Office HD, et al have even bigger problems, save your money for now, be content with reading documents and not editing them. It will all come soon and it will be the online apps that win out.

Cloud computing ♥♥♥♥

I have also come to realise how important cloud services are, the iPad and other ultra-portable devices will cement this as the future, my favourites are Huddle and Dropbox. Huddle has a great UI and is easy to find docs, view online renderings and generally do what you need to do, other than download and edit document; see above as to why this is not such an issue.

Creativity ♥♥

Again it seems that the promise of great creativity on the iPad has been jaded by the early, quickly designed apps that feel a bit rubbish, in fact less useful than the iPhone versions. There are a couple that people like me will use a lot, iMockups and Omnigraffle both hold a lot of promise for interactive designers and Adobe Ideas, whilst basic, is great for freehand sketches on the fly.

Video & music ♥♥♥♥♥

In a previous blog I describe how the iPad came into it’s own during a power cut in a hotel recently and it’s brilliant. Anyone who has watched TV on an iphone or ipod will know that if the content is good, you soon forget the screen size. Well the iPad has great sound, an amazing screen and iTunes integrated rocks as always. You can stream UK Freeview TV using TVcatchUp.com/iphone and whilst the video is not HD, it’s pretty good for a free services.

Otherwise Spotify and Pandora (US only through VPN) are both great additions to your iPhone music library, infact I have sort of given up downloading from iTunes.

Battery life ♥♥♥♥♥

Is it a goer? Oh yes, it’s got more staying power than a student rugby team at a free bar. I have had at least 10 hours of continuos video play back and stand  by last for weeks even with regular use. In fact i have stopped carrying a charger at all, even over weekends, and the added bonus is you can use any iPhone charger with it.

iBook vs eBooks ♥♥♥

The Amazon Kindle and iPad book reading argument has been raging for longer than the iPad has been around, and whilst Kindle sales could do with a bit of Apple magic, the Kindle is a muh better ebook, mainly due to it’s e-ink and matt screen. As a long time Kindle owner I am impressed by Apple’s integrated book store within the eBook app, but less impressed by the weight of the iPad whilst reading anywhere that you need to hold it, and by the glare on the beach or in the garden.

However, the killer appeal to many will be the fact that the iPad is a multifunctional device, so it’s unlikely that the majority of interested consumers would buy both, only early adopters like me would bother. So there is a good chance that the iPad will become the defacto device for the casual consumer, but the Kindle will remain the leader as far as serious readers, most of whom will be big spenders, are concerned.

As a foot note to the book piece, there is an Alice in Wonderland app that is beautiful, interactive and worth every penny, my daughter loves it and I can see it becoming the DVD of the new millenium.

Will it save news and magazine publishing? ♥♥♥♥♥

Only good journalism / content can truly do that but the apps I have seen go a long way. It seems the publishers are split into two camps, it’s a digital newspaper and looks like it or, it’s a new device with new ways of interacting let’s redesign it.

The winners so far in the new new media war are:

• AP News: mmm lovely UI and exciting ways to filter
• Thomson Reuters: A bit hectic but using the space and interaction nicely
• Zinio: Amazing renders of the actual magazines in an interactive format
• USA Today: Content is still as dull as ever but the cross over design between print and digital is lovely
• NPR: Looks great but a little less usable than the rest
• Marvel Comics: The best interaction of them all, it’s amazing, very lateral

And the losers are:

• Yahoo!: Indeed an exclamation mark is needed, it’s a bad 3D sitting room for a menu, very 80’s
• WSJ: Looks kinda 1930s, which is nice if that was the brief
• NYT: Again the retor squad have been out, nothing challenging just a bit dull and detached navigation
• BBC: Not what I was expecting at all to be honest, poorly designed and too many images
• Maxim: Whilst not on my usual reading list, the app is a terrible, ham fisted affair. Get Zinio and pay for the glossy electronic version of the print, it works, simple as that.

First impressions

It feels solid, the screen is beautiful, it’s a breeze to set up and the interaction is everything you expected. As always with Apple the bits you want to work do work, from effortless touch screen interaction to fast loading apps, beautiful email and calendars and web browsing.

In fact it’s so good I forgot about the lack of camera, USB ports, coffee machine bolt on, finger print readers, etc. When you use it you know every single part has been thought out and, unlike the all singing all flash playing future competitors, it does everything you need, just not everything you want, but it does it perfectly.

It’s far better than I could have hopped and it has been well received by everyone who uses it, in fact 100% of people who have used mine say they want to buy one now!

Mobile, apple, iPad, interface design, user interface future, innovation, iPad, Mobile, navigation, usability, user experience

iPhone 1, Nexus none

After 2 months of serious use I have finally given up on the HTC Google partnership that promised so much, but delivered very little.

Compare and contrast

In summary the Nexus is unresponsive, has a pointless set of hardware keys and is far to hobbyist for a serious business user.

I have an original 1st gen iPhone which is far more pleasurable to use than the far more powerful than the Nexus.

For fist time smart phone users, you’ll love the Nexus as it is the first real challenger to the iPhone, but for iPhone users you’ll spend the days wondering why you felt the need for a techno sabbatical.

Hot or not

1.  Touch screen: iPhone perfect - Nexus sluggish
2. Camera: Nexus splendid - iPhone adequate
3. Apps: iPhone appy - Nexus garden shed developers
4. Browsing: Neck and neck on speed and use
5. Email: iPhone almost corporate - Nexus won’t do exchange calendars
6. Speaker phone: iPhone hands free - Nexus 2 cans and a piece of string sound quality
7. Buttons: iPhone one button one purpose - Nexus four always in the way
8. Interface flow: iPhone one way works for all apps - Nexus lucky dip as to how you get back to where you started
9. Multitasking: Nexus does - iPhone does not
10. In summary: iPhone is easily the best

Now I am a fairly business focused user, but I also understand what makes something great, and for the iPhone it’s the quality control that is in place to make sure all apps work like they should.

The quality of both the native interface of the Nexus and the apps that are around are so poorly controlled that you soon find yourself giving up on new ones as all they do is crash your phone or drain your battery.

This “open” standard that so many knocked Apple for controlling will be the single reason that the iPhone app store will make millionaires out of developers and leave the Nexus looking like a niche product for those who want to be different or like to build their own PCs rather than buying a Dell.

It’s not all bad

However, volume often leads to success and I am sure that the rapid spread of Google’s OS will see a more polished version of an iPhone clone coming soon. And I am also sure that the apps will start to get better and those quality developers will be the ones that become know above the rest of the hobby crew.

Mobile, interface design, user interface Google, iphone, Mobile, navigation, Nexus One, usability

The Invoice Machine is a web application aimed a helping businesses produce professional looking invoices simply and easily. Hearing about them I took a trip to their website.

The homepage

The homepage can be summed up very easily. Clear and simple. This is what struck me as I visited the site. A strong simple hero item with clear calls to action, then some slightly deeper information around ‘Why use it’ and ‘Who is it for’. The homepage not only provides a simple route into the information of the site it answers the questions most users will have when they first visit: ‘What makes this better than anything else?’ and ‘Will this suit my needs?’ Answering these questions upfront will not only help many users decide it is for them without the need to look further but it also gives the site an open and honest feel.

Navigation

Primary navgation is simple and easy to use. Clear calls to action at the foot of pages allow me easy access to the sign-up process.

Content

The content of the site is kept very concise and easy to digest. The tour page contains only a well put together tour video. The pricing page contains simple table outlining the attributes of each price plan. Content is direct, the users are given what they need with no uneccesary information.

Keep it simple

The website as a whole is a good example of how simplicity can lead to a strong and usable website. Users visit a site to get information, a good website needs to identify the key information they are looking for and deliver it in a simple, clear and usable way.

Uncategorized, information architecture, interface design, usability design, user interface Internet, navigation, usability

I have recently been thinking a lot about homepage hero items and had an example brought to my attention. The hero item on Mozy.com brings together many of the ingredients that make a good hero.

• Communicates service benefits - the hero item clearly communicates the service benefits of the site. A bold headline stating the purpose of the service, a key marketing message highlighted and further explanation provided.

• Clear visual hierarchy - A very clear visual hierarchy is used. This allows users to identify the most important information and read only as much information as they require. Some users may not wish to read further than the headline then go straight to an action within the page, while some users may feel the require more information.

• Route into information - The hero item provides a route into information. A user can view the introductory video, They can learn more about the service offered or they can go for gold and sign-up straight away.

• Bold imagery - The imagery used is bold and striking but does not overpower the user or distract from the information presented within the hero item.

Uncategorized, information architecture, interface design, usability design, user interface Internet, navigation, usability

Ever since Jakob Nielsen wrote his alert box column about the virtues of mega drop-down menus there has been a buzz around the web. I have put together a collection of interesting examples.

Action envelope:

Some of the best examples of mega drop-downs can be found on the action envelope site. They utilise them to their full potential using them to section or chunk options, including graphics and also using them to contain functionality such as login forms.

Samsung

Samsung have a large quantity of information contained within their site. They have used mega drop-down menus to display all options to the user. Doing this allows them to link directly to the information they require without drilling down several layers of navigation.

Gateway

Gateway makes good use of graphics. By providing graphics in their menu it not only makes the content more engaging but helps users to identify their desired product. This also helps to visually group the elements. The links at the foot of the menu provide access to options that may be useful to users at that point in their journey.

EA

The EA site utilises their menu space very well. They provide two clear categories for users to navigate the games section by while also providing related links relevant to a user looking at this section. The featured game promotion uses a sectioned area and image to catch a users’ attention and drive traffic to information on a particular game.

Blog, information architecture, usability design, usability research, user centred design Internet, navigation

Last night I had the pleasure to mix the elite of the global mobile industry at the 2009 Meffy awards in London.

The great and the good were there from O2, Vodafone, CommScore and many more. I had the honour of presenting the award for “Quality of Experience”, which in our view was the most deserved as it was picked by the public. The short list of entries were:

• Dolby Laboratories for ‘Dolby Mobile’
• Skyfire for ‘Skyfire Mobile Browser’
• Telenor Pakistan for ‘Telenor PhotoExpress’
• Thumbplay for ‘Thumbplay OPEN’
• Telefonica for the‘O2 mobile internet portal’

And the winner is…

The winner was Dolby Laboratories for “Dolby Mobile”, and although no official runner up was presented, O2 mobile portal was a definite second and much loved by the panel, but the new experience of Dolby surround sound on your mobile was just too good an entry for O2 to beat.

How the winner was chosen

We have been working with MEF for the past couple of years, setting up a panel, who are members of the public who review each of the entries and vote on their favourite experience. Their scores are complied and a winner is picked.

We have undertaken a wide range of mobile usability research along side web and interactive TV and have our own panel of participants in and around London, numbering over 7,000. We also have a large number of UK and global research panellists too as well as a proven network of recruitment agencies.

To find out more about our research services contact us here, or call Chris on +44 207 1991 321.

usability research future, insight, Mobile, navigation, Our news, social networking, usability

During March and April we are adding eye tracking for free to all of our usability research labs.

The use of eye tracking to support other lab based research methodologies has greatly improved over the past couple of years with the development of reliable, stable hardware and software tools from Tobii.

Quick set up and the fact that the eye tracking hardware is housed in an unobtrusive way, in fact you can’t actually see it, means we can now integrate this research into our labs without the worry of system crashes half way through a session.

Leading experts

Becky Tindle, who previously worked at Bunnyfoot’s London research labs as Usability and Accessibility Consultant, has long been an advocate of eye tracking as a method of investigating user behaviour during lab based research.

Becky added, “eye tracking is an excellent tool that enables you to see your product through users’ eyes. Used whilst observing behaviour as users interact on screen and talk aloud, it can be a powerful tool. We also encourage the use of retrospective protocol where appropriate, for example, during summative lab sessions.”

However, eye tracking is not a magic solution to the needs of all research projects and often we advise against testing using eye tracking as results can be misleading depending on the interface being researched and the audience researching it.

This approach goes against a number of established agencies who are guilty of pushing eye tracking on a client because it’s glamorous and tangible. Be warned, in the wrong hands or on the wrong project, eye tracking will do more harm than good.

usability research eye-tracking, eyetracking, navigation, usability

It’s news to us and in  a lot of ways it makes a lot of sense. Where simple, single column menus can confuse and usually just replicate what’s going on in the main page, mega menus give the users a fast overview of not just core navigation, but contextual offers and links.

Tesco is a good example of a simple utilization of this, whilst Jacob Neilsen’s blog on Useit.com shows a range of more exciting (can navigation be exciting?) uses of this new approach to drop down navigation.

Drop downs are bad

Typically we would not recommend them and have spent a lot of time reviewing, researching and trying to get them to work for clients who insist on them.

The obvious choice is the make sure the main navigation elements are represented in the main page as this is where the user typically looks and clicks first.

But for many clients, there are too many choices and too many priorities that need to be highlighted and this new approach does allow a much broader view of what’s on offer.

We are currently testing more versions of this approach and looking at how it can be better used by some of our clients, if you want to know more or see our research, please get in touch.

What’s also nice is that you can start to offer contextual navigation and target content within the panel based on behavioural targeting; search term used to get to the site, previous behaviour, currnet customer, etc.

information architecture, interface design, usability design e-commerce, Google, Internet, navigation, usability