we are: London

Last night I had the pleasure to mix the elite of the global mobile industry at the 2009 Meffy awards in London.

The great and the good were there from O2, Vodafone, CommScore and many more. I had the honour of presenting the award for “Quality of Experience”, which in our view was the most deserved as it was picked by the public. The short list of entries were:

• Dolby Laboratories for ‘Dolby Mobile’
• Skyfire for ‘Skyfire Mobile Browser’
• Telenor Pakistan for ‘Telenor PhotoExpress’
• Thumbplay for ‘Thumbplay OPEN’
• Telefonica for the‘O2 mobile internet portal’

And the winner is…

The winner was Dolby Laboratories for “Dolby Mobile”, and although no official runner up was presented, O2 mobile portal was a definite second and much loved by the panel, but the new experience of Dolby surround sound on your mobile was just too good an entry for O2 to beat.

How the winner was chosen

We have been working with MEF for the past couple of years, setting up a panel, who are members of the public who review each of the entries and vote on their favourite experience. Their scores are complied and a winner is picked.

We have undertaken a wide range of mobile usability research along side web and interactive TV and have our own panel of participants in and around London, numbering over 7,000. We also have a large number of UK and global research panellists too as well as a proven network of recruitment agencies.

To find out more about our research services contact us here, or call Chris on +44 207 1991 321.

usability research future, insight, Mobile, navigation, Our news, social networking, usability

 I don’t ordinarily consider gossip-blogger Perez Hilton a source of social marketing insight but on this occasion he twittered a report by Sysomos - a US based organisation specialising in media monitoring - and its actually quite interesting.

 

Sysomos analysed more than 11.5 million Twitter accounts, indexing user profiles and looking at the frequency of status updates and behaviours over a period of time. There is plenty of data to mine through but some key findings of note include:

 

• 21% of all registered users have never even posted a Tweet;
• More than 50% of all updates are publishing using tools, mobile and Web-based, other than Twitter.com;
• 65% of Twitter users are under the age of 25 ; and
• Just 5% of users - or Power-Tweeters as we shall call them - account for a massive 75% of all activity.

Twitter has experienced explosive growth in recent months and this report is essential reading in helping to understand why.

 

Read the report here

 

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