I have been living with the Nexus One for about a week now after my jump from my poor old dumbphone. So what’s it like? How has a smartphone changed my life?
While not as big as the Apple App Store the Andriod market has some interesting and useful apps
Techno geek
I may have only just jumped into the world of smartphones but when it comes to technology I’m a bit of geek. I love it and look for any opportunity to embrace it. The Nexus One has made some significant changes to my life over the past week. Firstly I never get lost. A quick search for a bar or restaurant and a quick check of Google maps always sets me on the right path when meeting friends. It has also helped me to embrace the use of social media far more than before. Being able to keep in touch with friends, share interesting usablity articles on twitter and also find alsorts of useful information while on the go mean the social connections become far more integrated within my life. The last big point is learning through experience and exposure. I believe the more interfaces and the more websites I experience and use the more I develop as an information architect. The Nexus one has not only exposed me to countless apps and mobile sites it also gives me the chance to explore interfaces even when I am out and about.
Having Google Maps everywhere I go is something I love about having the Nexus
Thumbs up? Thumbs down?
The leap from dumbphone to the mighty Nexus definetely gets the thumbs up from me.
Mobile
Facebook, Internet, Mobile, social networking, Twitter, usability
Older users get connected on Facebook
Facebook for silver surfers
For a long time a large number of people have been disagreeing with me on the future of Facebook.
Normally one for predicting the demise of such sites, I have felt for a long time that Facebook would become a destination for more than just the youth audience, after all how many over 60’s have mastered iPods and Skype?
The answer is of course loads. Just because they are not the current target market, does not mean they won’t adopt a great piece of technology if it meets their needs.
US research findings
In some recent research data released by Neilsen and reported on Net Imperative Facebook users aged between 50-64 year old increased by +8.3m compared with under 18 year old visitors who only grew by 1.7m in 1998.
These figures make some compelling reading and highlight the fact that older users are switching on to new ways of keeping in touch and are not shying away from new technology as many people think.
UK growth market
The UK should learn from this growth and prepare to welcome an ever growing population of older customers onto channels that young, naive digital thinkers write off of non-starters. In a country where there are more over 60s than under 18s, who can afford to ignore such trends?
Want to know more?
If you are interested in finding out more on how the older generation interact online and what impact other social media channels can have on this market just call Chris, Kelsey or Laura on 0207 1991 321.
customer insight, market research
Facebook, future, over 60
