Oh no, it’s the Amazon effect
In the pub, Shailen mentions a great book called The Perfect Pitch; and having just spent an hour in a 30c room at one of the the UK’s top companies, quite frankly getting a grilling, I thought I had to have it.
So, out comes the iPhone 3G, battery still alive, and I search Google for the book. Top of the search is Amazon and I bought it within three clicks through their iPhone friendly pages.
The point of this seemingly obvious chat is that companies like Amazon are out there pushing real services, through new channels without having huge launch campaigns, keeping happy customers, happy.
The route to success it seems is trialling services quickly, with real users, without shouting about it, until it’s working.
How good is your Customer Experience Strategy?