Marketing brandwagon disaster
August 25th, 2008
And for those who read it, yes it should be banned-wagon, as in agencies who are so desperate to get a free app on the iPhone to market their clients products that they forget to make it worth downloading, should be banned.
I’m talking about the Audi A4 driving challenge. It sucks and sadly many iPhone users are potential Audi customers, which I guess is why someone somewhere sold the idea to Audi.
Download the Carling iPint, just to have an electronic glass fill up, let alone play the game, which is not bad at all. Hats off to Beattie McGuinness Bungay who have created a virtual masterpiece.
Boo to whoever Kris Collins is and Audi of America Inc.