we are: London

 I don’t ordinarily consider gossip-blogger Perez Hilton a source of social marketing insight but on this occasion he twittered a report by Sysomos - a US based organisation specialising in media monitoring - and its actually quite interesting.

 

Sysomos analysed more than 11.5 million Twitter accounts, indexing user profiles and looking at the frequency of status updates and behaviours over a period of time. There is plenty of data to mine through but some key findings of note include:

 

• 21% of all registered users have never even posted a Tweet;
• More than 50% of all updates are publishing using tools, mobile and Web-based, other than Twitter.com;
• 65% of Twitter users are under the age of 25 ; and
• Just 5% of users - or Power-Tweeters as we shall call them - account for a massive 75% of all activity.

Twitter has experienced explosive growth in recent months and this report is essential reading in helping to understand why.

 

Read the report here

 

Laura Blog, Community, customer insight, e-commerce, internet research, market research insight, research, social networking, Twitter