Google adds usability to SEO ranking
Google SEO goes usability crazy
The tactics of SEO and Google are changing fast and it seems that Google is actively measuring usability as a way of ranking websites.
We have been wondering why Google has been using industry sector benchmark sites and it could be that these will be used to build up an ideal “time to complete” scale that is applied across all sites.
The information is no doubt being aggregated through Google search bar along with sites that opt in through their stats and will be used to shape the future of SEO.
It has been reported that site who’s “time on site after search” is improved also see their natural search ranking improving. This basically means you need to get people through to their end goal as effectively as possible, which is not the same as as quickly as possible.
All of this simply equates to a robust approach to user centred design or usability as we know it.
If you are interested in finding out more, please get in touch for resources, details and help. Just email chris@cadinteractive.com