we are: London

Abu Dhabi Media Company (ADMC), formed in June 2007, is Abu Dhabi’s national media company which includes Abu Dhabi TV, Abu Dhabi Sports and Emirates TV Channels, four radio stations and various publications including Al Ittihad (Arabic), The National (English) newspapers, Zahrat, Majid and Super magazines.

Requirements

We are:london were appointed by ADMC to help launch ‘The National’ newspaper website and help put processes into place to help with other ADMC projects.

With ADMC building up a new digital team, we are:london were asked to provide support across the various digital media projects providing process management, project management, user centred design and development skills.

The National Newspaper website

Approach

With tight deadlines across various project channels, as highly skilled consultants, we are:london’s team were tasked to implement processes for various projects to ensure that ADMC staff had the support necessary to successfully deliver these digital projects.

Working closely with key stakeholders within ADMC, we are:london’s team identified project goals and deliverables and helped plan for the long-term delivery of these various projects, helping to minimise risk and ensure successful launches.

We are:london have continued to provide on going support throughout 2008 as ADMC has been recruiting it’s digital team, across various aspects from strategy, project planning, user experience design, graphical design and template build.

Result

ADMC have successfully launched ‘The National’ website and are in the process of launching several other digital projects over the coming months, across TV, web and mobile platforms, which have had the continuing input and support from we are:london.

 

Chris Averill Abu Dhabi Media Company, Design, Research, Strategy competitor review, information architecture, Online surveys, rapid prototyping